Real wood veneer is a wise choice for hotels. Unlike other materials, real wood veneer offers a unique wood aesthetic appeal, durability, versatility in design, cost-effectiveness, and sustainability that make it the perfect solution for hotels looking to distinguish their guestrooms from other cookie-cutter hotels.

Visually Appealing:
By selecting real wood veneer casegoods from Northland Furniture, hotel owners can create a visually appealing and durable interior while managing costs and contributing to environmentally responsible practices.

There are lots of variables that go into understanding the “sustainability” of a material. At Northland, all these variables are considered and it is why for many projects, real wood veneers are the right choice.

Sustainable Choice:
Using wood veneer furniture can be an environmentally responsible choice. Veneer production often uses less wood than solid wood furniture, reducing the demand for timber resources. Additionally, veneer production techniques can involve using sustainable wood sources and eco-friendly manufacturing processes. And, the use of water based stains make real wood veneer a greener option for hotel furnishing.

Cost is always a consideration for any renovation project. Understanding the value of the product, along with the price, can make a big difference in your long-term ROI. 

Cost-Effectiveness:
Wood veneer furniture offers the authenticity of solid wood at a more budget-friendly price point. Solid wood furniture can be significantly more expensive, making veneer furniture a practical choice for hotel owners looking to furnish multiple rooms without exceeding their budget. Additionally, the veneer’s longevity and resistance to damage can reduce maintenance and replacement costs over time.

Choosing real wood veneer furniture for your hotel can offer numerous advantages that make it a worthwhile investment. In this installment of our real wood veneer series, we explain the material’s versatility.

Variety of Styles and Finishes:
Wood veneers come in a wide range of wood species, colors, and finishes, allowing hotel owners to choose furniture that complements their desired interior style. Whether it’s a classic, contemporary, rustic, or modern design, you can find veneer options that align with your hotel’s decor theme. This versatility enables customization and flexibility in designing each space within the hotel. 

Choosing real wood veneer furniture for your hotel can offer numerous advantages that make it a worthwhile investment. In this, the second in our series on the advantages of real wood veneer, we explain the durability and longevity of the material.

Durability and Longevity:
Real wood veneer furniture combines natural wood’s beauty with engineered materials’ durability. Veneers are typically applied to a core of high-quality engineered wood, making the furniture less prone to warping, splitting, or cracking compared to solid wood. This durability ensures that the furniture can withstand the wear and tear of a hotel environment, making it the most cost-effective choice in the long run.

Choosing real wood veneer furniture for your clients can offer numerous advantages that make it a worthwhile investment. In this installment of our real wood veneer series, we explain the material’s versatility.

Variety of Styles and Finishes:
Wood veneers come in a wide range of wood species, colors, and finishes, allowing your clients options that complements their desired interior style. Whether it’s a classic, contemporary, rustic, or modern design, you can find veneer options that align with your client’s decor theme. This versatility enables customization and flexibility in designing each space within the hotel. 

New construction has its own set of pressures, but the pressure from a renovation is entirely different. Lost revenue from empty rooms, increased costs, and the construction mess for guests all conspire to make operating a hotel while simultaneously managing a renovation uniquely stressful and difficult.

At Northland, we are known to meet and solve those challenges head-on. Your casegood and upholstery needs will be manufactured to the highest standards and delivered as promised. Our job is to relieve the pressure. Call us to get your year-end project on the books so you can schedule it confidently.

There are 1293 miles of coastline between Washington, Oregon, and California. From the rugged shores of the Olympic Peninsula to the sunny sand in Pacific Beach, the West Coast has a little something for everyone. That is why so many unique, independent hotels dot the roadside along Hwy 101. Maintaining their distinct character and charm requires supply partners that understand their business and the results they want to achieve.

A good supply partner will reflect the same traits and behavior you do: personal, professional, and excellent customer service. A good partner answers the phone when you call, works to get you product that makes sense for your property, and makes sure all the little details are attended to.

For independent properties, full scale renovations every 5-7 years is not practical, nor even desired. Therefore, investing in durable casegoods with a 10 year warranty provides not only a healthy ROI horizon, it provides peace of mind that guests will have an enjoyable experience in the room.

Northland Furniture has been a reliable guestroom casegood supplier for properties along the West Coast since 1976. Properties like Castle Inn, Monterey Bay Lodge, Surfland Hotel, and Ocean Front Seaside are just a few that we have served. Only hours away in Bend, OR, Northland offers a high-touch customer experience and high quality casegoods.

Start your project now with Northland.

There is no doubt that we are operating in a challenging business environment. From shutdowns to labor shortages to inflation, the hits just keep on coming. Despite this, there is still significant optimism in the market. The most recent Economic Impact Report from the World Travel and Tourism Council suggests that the next 10 years will see a marked increase in the travel industry. In total, it is projecting growth up to $3.1 Trillion by 2032. And that growth is starting now.

A sunny future still doesn’t make the present problems go away. Material prices are stabilizing but there are still increases happening. And lead times are still extended. Hence the present moment calls for forward thinking and action. Economic forecasting firms like ITR Economics make good points about pessimistic decision makers who keep their powder dry for too long and thereby lose valuable position in the market. Investing in your business now can give you a leading edge against your competition and position you to take advantage of the next 10 years of forecasted growth.

Right now, time can be your enemy or your friend. At Northland, we like to plan and think ahead. We are urging customers to place orders now that will ship in December or Q1 2023. This will lock in your pricing now and ensure on time delivery. Customers who need things ASAP and for a bargain price typically get neither.

Northland is a leading contract furniture manufacturer in the Pacific Northwest. Our products are proudly made in the USA with locally sourced materials and carry a 10 year manufacturer’s warranty. You can view some of the beautiful projects we’ve worked on at www.northlandfurniture.com/projects/

Call us at 800-497-7591 or email at sales@northlandfurniture.com. Let Northland Furniture help distinguish your property and elevate your guest’s experience.

The current economic climate for the hospitality industry is still very challenging. Hotels are competing for a smaller share of travelers and only certain types of hotels are really benefiting. No doubt by now you have heard that domestic car travel and the markets that serve those customers will be the first to rebound. So, what are other hotels to do in order to entice those customers back? The answer is not the most obvious one.

Price discounts will not save you. A recent report from McKinsey & Company states most US leisure travelers are looking for increased health and safety measures to the exclusion of all other factors. Guests want to feel safe and secure and trust their hotel to keep them that way. Incredible efforts have been made by all the major flags to institute elaborate cleaning regiments meant to reassure their guests. But the average traveler can’t necessarily see that when they are booking a room on line.  What they respond to is what they can see. And that is the room. Is it dated? Does it look old and tired? Or, is it refreshed with clean, new, modern looking casegoods that make a favorable impression on your guest.

Fresh,new hotel furniture is the most effective way to communicate that your hotel is clean, safe and can be trusted. Customers consume with their eyes first. Will they see hotel furniture with crisp clean lines that are easy to wipe down? Will they see modern color schemes that make the room seem fresh and airy? Differences like this help hotel owners capture the attention of what is now still a limited pool of travelers.  A hotel that looks and feels clean will earn more attention and money from guests who value trust and safety. This is critical as most returning travel will be close to home.  Conventional wisdom right now says that US leisure travel is going to be the first to rebound, as many hotels in local destination spots are currently seeing. Travelocity notes that most hotel bookings are within 100 miles of where the guest lives. In short trips like that, word can travel fast about whether or not your hotel is worth staying at.

Fall and winter months are the regular time for hotels to renovate and replace casegoods. Maintaining that normal schedule is important to ensure that your hotel truly reflects the new preferences of travelers and to differentiate your hotel from the competition; to be trusted, clean and safe. Worn out rooms typically do not inspire confidence in the guest.

This year has been challenging for everyone in our industry. But sometimes opportunity comes in strange packaging.  If you are ready to invest in your property, Northland can help. Contact us today at sales@northlandfurniture.com.